Digital signage display refers to any screen that displays any type of content for any purpose. It’s a broad term that can encompass a range of technologies and devices from standalone TVs to large LED video walls. It can be used in any industry or business to promote, inform, or educate employees, visitors, and customers. It’s also commonly used in the retail and hospitality industries for product promotion, customer service, wayfinding, and menu display. Digital signs are an effective way to engage audiences and can be easily changed, making them an ideal medium for delivering timely, relevant information.
The most popular use of digital signage is in public spaces like shopping malls, airports, and restaurants to communicate key messages and deliver targeted advertising to customers. It is often integrated with audio systems to add an extra dimension to communication that increases viewer retention. Digital signage is also increasingly being incorporated in offices to help improve productivity and streamline internal communications. It can be integrated with calendars and spreadsheets to automatically feed valuable information to displays, enabling businesses to be more self-sufficient.
In many cases, digital signage is an affordable alternative to traditional marketing tools and can provide a high return on investment. It’s also a great way to redesign the customer experience by encouraging new interactions through screens in physical points of sale, such as kiosks and terminals, as well as in-store and online.
Creating impactful digital signage content starts with clearly defining your goals and understanding your audience. You’ll need to determine what type of content you want to showcase, such as promotional offers or branding elements, and then create a content strategy that aligns with your objectives. Having the right content in place will increase engagement and encourage people to take action, such as purchasing products or services.
When it comes to the hardware, you’ll need a media player to connect your screen and run the software. Some digital signage players are cloud-based while others are stand-alone devices that require a local network. The hardware should be capable of running 24×7 and have a heat sink, power supply, and reliable motherboard.
When it comes to the software, you’ll need a Content Management System (CMS) that’s easy to use and integrates with the rest of your signage ecosystem. CMS is an intuitive tool that allows you to organize, target, schedule, edit, and deliver your content in real-time. Matrox QuadHead2Go is a powerful CMS that supports multiple inputs, fine-tune bezels, crop, and upscale, making it easy to create and deploy dynamic content on your digital signage display. It also offers faster setups and the ability to work offline by customizing and saving pre-set display configurations in advance. The result is a robust and scalable solution for digital signage content providers that’s flexible enough to adapt to any application.